How to Sell Journals on Amazon KDP: Guide for Creators

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Journals, ranging from planners to gratitude diaries, have seen a surge in popularity, making them a fantastic product for creative souls and aspiring authors.

Amazon’s Kindle Direct Publishing (KDP) platform offers a straightforward way to tap into this growing market. Whether you’re an experienced designer or a newcomer to the publishing world, KDP provides the tools you need to bring your journal ideas to life and reach a wide audience.

In this article, we’re going to walk through the steps of how to sell journals on Amazon KDP. From designing your journal to marketing it to the right audience, we’ve got you covered. Let’s dive in and explore how you can turn your journal concepts into a successful venture on Amazon KDP.

How to Sell Journals on Amazon KDP


When starting your journey of selling journals on Amazon KDP, there are several steps you will essentially have to follow.

Here is the breakdown:

1. Understanding the Market for Journals

Journals have become increasingly popular, serving various needs and interests, from personal reflection to detailed planning of anything and everything.

Knowing the different types of journals and who they appeal to is key to creating a product that resonates with your target audience.

There are several types of journals that have gained popularity:

  • Planners, for instance, are sought after by individuals who love to organize their day, set goals, and track their progress. These can range from simple date planners to more complex systems like bullet journals.
  • Bullet journals, with their customizable layouts, cater to those who enjoy a mix of planning, tracking, and creative expression.
  • Gratitude journals are another type that has seen a surge in interest. They offer a space for reflection, helping those using them focus on positive experiences and practice mindfulness. They often attract those who are seeking personal growth and mental well-being.
  • Art and travel journals also have their niche. Art journals are perfect for creative expression, combining sketching and journaling, while travel journals cater to those who want to document and reminisce about their journeys.

Identifying your target audience is critical. Each type of journal appeals to different demographics and interests.

For instance, a planner might be more appealing to professionals or students who value organization, while a gratitude journal might attract individuals interested in self-care and personal development.

Understanding your audience goes beyond just the type of journal.

Consider factors like age, interests, lifestyle, and even challenges they face that your journal could help address. This insight allows you to tailor your journal’s design, content, and marketing strategy to meet the specific needs and preferences of your target market.

In summary, the key to success in selling journals on Amazon KDP lies in understanding the varied landscape of journal types and clearly identifying who your journal is for. This knowledge guides every step of the process, from design and creation to marketing and sales.

2. Designing Your Journal

Designing your journal is a critical step in the process of selling on Amazon KDP.

The design encompasses both the interior and cover of the journal and plays a significant role in attracting and retaining customers. A well-designed journal can stand out in the marketplace and create a lasting impression.

Interior Design

The interior layout of your journal should balance functionality and aesthetic appeal. Here are some tips:

  1. Layout Considerations: Keep the user experience in mind. For planners, provide ample space for notes and appointments. In bullet journals, offer a mix of structured and free spaces for creativity. Gratitude journals might include prompts or quotes.
  2. Fonts and Typography: Choose fonts that are not only visually appealing but also readable. The typography should match the tone of your journal. For example, a professional planner might use clean, minimalist fonts, while an art journal can be more playful and creative.
  3. Use of Color: Colors can greatly impact the look and feel of your journal. While some journals benefit from vibrant colors, others might require a more subdued palette. Consider the psychology of colors and how they align with the purpose of your journal.
  4. Quality of Paper: The paper quality can influence the user experience, especially in journals where writing comfort and ink absorption are important.

Cover Design

The cover is the first thing potential buyers will see, so it needs to make a strong impression.

  1. Title and Graphics: The title should be clear, compelling, and easy to read. Graphics or artwork on the cover should reflect the theme and purpose of the journal.
  2. Brand Consistency: If you have a series of journals, maintain a consistent style across them. This helps in brand recognition and provides a professional look.
  3. Thumbnails: Remember that your journal will often be viewed as a small thumbnail in online marketplaces. Ensure that the title and main elements of the cover are visible and legible even in a smaller size.
  4. Back Cover: Don’t neglect the back cover. Include a brief description, barcode, and any other relevant information. This can be a deciding factor for customers who are physically browsing your journal.

Overall Appeal

Finally, the overall appeal of your journal should be cohesive. The design should reflect the content and target audience.

For instance, a journal aimed at young adults might be more vibrant and trendy, while a business planner might look sleek and professional.

In summary, thoughtful design in both the interior and cover of your journal can significantly enhance its appeal. It’s worth investing time and possibly resources into getting the design right, as this can set your journal apart in the competitive Amazon KDP marketplace.

3. Setting Up Your Journal on Amazon KDP


Setting up your journal on Amazon KDP means that you have to understand how the platform works and navigating its technical aspects. Here’s a detailed guide on how to get your journal ready for Amazon publishing:

Understanding How Amazon KDP Works

Essentially, Kindle Direct Publishing is a platform that allows you to self-publish ebooks (digital books) and paperbacks for free. You control your copyrights, set your prices, and earn royalties.

The process involves creating a KDP account, uploading your book files, setting your book’s details, and then publishing.

Creating a KDP Account

If you’re wondering, how do I set up an Amazon KDP account?, don’t worry. The process is quite straightforward.

Go to the KDP website and sign up using your Amazon account. If you don’t have an Amazon account, you’ll need to create one first.

Once you’re logged in, you can start the process of setting up your journal.

Formatting Your Journal

Before uploading, ensure your journal is properly formatted. Amazon KDP accepts several formats, but PDF is recommended for journals, especially those with specific layouts.

The interior should be formatted according to the size you want your journal to be. Amazon provides templates that can be useful for getting the dimensions right.

Designing the Cover

Your journal’s cover can be created using KDP’s Cover Creator tool, or you can upload a pre-designed cover. Canva is a fantastic tool for this purpose.

Make sure the cover design meets KDP’s specifications in terms of size and resolution.

Uploading and Setting Book Details

Once your journal’s interior and cover are ready, it’s time to upload them to KDP.

Fill in the necessary details such as title, description, keywords, and choose the right categories. These details are crucial as they help potential buyers find your journal.

Selecting Book Specifications

Choose the physical specifications for your journal, like trim size, paper type, and whether it will be a paperback or hardcover.

Be sure to review the guidelines for each option to see what best suits your journal.

Reviewing and Publishing

After uploading, use the KDP preview tool to review how your journal will look once printed. Make sure to check every aspect, as this is your chance to catch any errors. Once you’re satisfied, click ‘Publish.’ Your journal will then go live on Amazon within a few days.

4. Pricing Strategies and Profitability


Here’s some advice on how to approach pricing and an overview of Amazon KDP’s royalty structure to help you understand your potential earnings.

When determining the price of your journal, consider several factors:

  1. Cost of Production: If you’re offering a printed journal, factor in the cost of printing which Amazon deducts from the selling price. For digital formats, this isn’t a concern.
  2. Competitor Pricing: Research similar journals on Amazon to understand the price range. Your pricing should be competitive yet reflective of your journal’s value.
  3. Target Audience: Consider the purchasing power and expectations of your target audience. Price your journal in a range that your audience is willing to pay.
  4. Perceived Value: The quality of content, design, and overall presentation can influence what customers are willing to pay. Premium journals can command higher prices.
  5. Profit Goals: Set a price that helps you achieve your desired profit margin, keeping in mind Amazon’s royalty structure.

Amazon KDP’s Royalty Structure

Amazon KDP offers two royalty options for printed books: a 60% royalty rate for distribution on Amazon websites and a 40% rate for expanded distribution channels (bookstores and non-Amazon websites).

For ebooks, the royalty rate is either 35% or 70%, depending on the list price, book’s size, and the country it’s sold in.

To calculate potential earnings, subtract the printing costs (for physical journals) and Amazon’s share (based on the royalty rate) from your list price.

For ebooks, the calculation is simpler as there are no printing costs. Amazon provides a royalty calculator to help you estimate your earnings based on different pricing scenarios.

Remember, while higher prices might yield higher per-unit profits, they can potentially reduce the number of sales. Conversely, lower prices might increase sales volume but decrease individual profit margins.

Pricing your journal involves a careful balance between covering costs, staying competitive, being attractive to your audience, and achieving profitability. Regularly review and adjust your pricing strategy in response to sales performance, competitor changes, and customer feedback.

Effective Marketing Techniques

Effective marketing not only helps in increasing sales, but it also builds your brand and fosters audience engagement. Here are some strategies to effectively market your journal both on and off Amazon:

On Amazon Marketing Techniques

  1. Optimize Your Listing: Use relevant keywords in your journal’s title and description for better search visibility. High-quality images and a compelling description can also attract more buyers.
  2. Amazon Advertising: Consider using Amazon’s advertising platform to promote your journal. Sponsored Products ads can help your journal appear in search results and on product pages.
  3. Run Promotions: Periodic promotions, like discounts or Amazon’s Kindle Countdown Deals (for ebooks), can boost sales and visibility.
  4. Encourage Reviews: Positive reviews can significantly influence buyers’ decisions. Encourage satisfied customers to leave reviews.
  5. Leverage KDP Select: If you’re publishing an ebook, enrolling it in KDP Select makes it available in Kindle Unlimited, where you can earn money based on pages read and gain additional exposure.

Off Amazon Marketing Techniques

  1. Social Media Promotion: Use platforms like Instagram, Facebook, and Pinterest to showcase your journal. Share engaging content related to your journal’s theme to attract potential buyers.
  2. Create a Website or Blog: A dedicated website or blog can not only showcase your journal but also help in building an author brand. Share content related to journaling, productivity, mindfulness, or other relevant topics.
  3. Email Marketing: Build an email list and engage your subscribers with updates, offers, and relevant content. Email campaigns can be a powerful tool for direct marketing.
  4. Collaborate with Influencers: Partner with social media influencers or bloggers who align with your journal’s niche. Their endorsements can drive sales and increase visibility.
  5. Attend and Promote at Events: Participate in book fairs, local events, or journaling workshops to promote your journal.

Leveraging Customer Feedback


Feedback from your customers provides invaluable insights that can guide your product development and help in creating journals that resonate more deeply with your audience.

  1. Analyze Reviews and Ratings: Regularly check the reviews and ratings of your journal on Amazon. Pay attention to both positive and negative feedback to understand what customers appreciate and what areas need improvement.
  2. Conduct Surveys: Consider reaching out to your customers with surveys. This can be done through email lists or social media platforms. Ask specific questions about what they like in your journal and what they think could be improved.
  3. Monitor Social Media and Forums: Engage with your audience on social media platforms and relevant online forums. These platforms can be a goldmine of feedback and ideas for your journal.
  4. Implement Changes: Use the feedback to make changes to your current journal. This could be anything from improving the quality of the paper to tweaking the layout or adding new features that customers are asking for.

Now, developing new editions or related products based on customer feedback is a process that can significantly improve your journal offerings on Amazon KDP.

When you start identifying trends and common themes in the feedback you receive, it opens up possibilities for new types of journals or features that you might not have considered before. This feedback can be a guiding light, indicating a demand for a specific style or theme of a journal.

Testing new ideas is a vital step before fully diving into a new edition or product. Creating a prototype or a limited edition to test in the market can provide valuable insights.

Using social media to showcase these new concepts can help gauge interest and gather early feedback. This approach allows for experimentation and innovation while minimizing risk.

However, it’s crucial to stay true to your brand throughout this process of iteration and expansion. Maintaining consistency in quality, design, and the overall message of your brand helps in building and retaining a loyal customer base.


Selling journals on Amazon KDP combines creativity with strategic planning. From understanding the market for journals to designing and marketing your product, each step is crucial in carving out a successful niche on the platform.

The key is to blend the artistic elements of journal design with savvy business tactics – pricing, marketing, and leveraging customer feedback to continuously improve your offerings. Remember, each journal you create is not just a product; it’s an experience you offer to your customers. By staying true to your vision and adapting to your audience’s needs, you can create journals that not only sell but also inspire your customers.


Can I publish a journal on Amazon KDP?

Yes, you can publish a journal on Amazon KDP. KDP allows you to self-publish both digital and printed journals. You can design your journal, set it up on the platform, and make it available for sale on Amazon.

Can you make money by selling journals on Amazon?

Yes, you can make money by selling journals on Amazon. Your earnings will depend on factors like the pricing of your journal, the number of sales you make, and Amazon’s royalty structure. Successful journal creators often focus on niche markets and effective marketing strategies.

Can you sell notebooks on KDP?

Yes, you can sell notebooks on KDP. Notebooks, like journals, can be set up as paperback products. You can customize the interior and cover design to suit various needs and themes.

How do I promote my journal on Amazon?

To promote your journal on Amazon, optimize your listing with relevant keywords, high-quality images, and a compelling description. Utilize Amazon’s advertising options, encourage customer reviews, and consider enrolling in KDP Select for ebooks. Off Amazon, you can use social media, email marketing, and collaborate with influencers to drive sales.

Amazon KDP journal template?

Amazon KDP provides templates for journals which you can use to ensure your journal meets the necessary size and formatting requirements. These templates are available on the KDP website and can be a helpful starting point, especially for the interior layout of your journal.

How much money can you make selling journals on Amazon?

The amount of money you can make selling journals on Amazon varies. It depends on factors such as your journal’s price, the cost of production (for printed journals), the volume of sales, and the royalty rate. Some authors achieve substantial earnings, especially if their journals target a popular niche or trend.

How to sell journals on amazon kdp for free?

You can sell journals on Amazon KDP without any upfront fees. KDP does not charge for listing your journal on Amazon. However, they do take a percentage of your sales as royalties. For printed journals, production costs are deducted from the selling price. For ebooks, there are no production costs, so the process is entirely free.

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Stefan is the CEO of Automateed.

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