Who Builds Automateed
Automateed is run by Stefan Mitrović and Mell Kalinic. Stefan leads the product and editorial work. Mell works on its courses and creative direction.
The biographies below are the founders' own account of their background and roles. They do not imply that every article was personally written or every product personally tested by them.
Stefan
Founder & Product Lead
Writing and content work
Stefan began as a freelance writer, built a writing team, and later developed and sold content websites.
From Promptsty to Automateed
Promptsty was his first AI product. Automateed followed after he had sold his own book and taught courses on the site.
Current responsibility
He now leads Automateed product development and is accountable for the site's editorial standards and corrections. Individual articles may use AI-assisted drafting and review, as explained in our editorial policy.
Mell
Co-founder & Creative Director
Creative work
Mell works on the visual direction of Automateed courses and learning materials. Her own creative work includes knitting and sewing.
Course presentation
She presents lessons and records the voice used in courses produced by the team.
Reader perspective
Mell is an active reader and brings that perspective to the team's book and course projects.
Working together
Stefan leads product development while Mell contributes to the courses and creative work around it.
How the Product Developed
This timeline is the founders' account of their work in writing, publishing, and software. It provides background on the product; it is not an independently verified professional history.
Freelance writing
Stefan began working as a freelance writer
Content sites
Built a writing team and operated independent content websites
Business change
Payment-processing problems forced the business to change direction
Promptsty
Built a prompt product for people learning to work with new AI tools
Books and courses
Sold a book and courses before turning the site into publishing software
Publishing workspace
Developing one workspace for creating, preparing, and selling books
What We Are Building
Automateed puts the practical stages of a book project in one workspace. A user can plan the structure, review and edit the draft, prepare the files, and choose how to publish or sell the finished work.
One project
Keep the outline, draft, edits, design, and exports together
Review before export
Let the author inspect and change the work before downloading it
Documented steps
Maintain product instructions in a public Help Center
You can open the current workflow and decide whether it suits your book.
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