Table of Contents
If you’ve ever tried to reach out to a podcast host, book blogger, or event organizer and thought, “I hope they understand me fast enough,” you’re not alone. A media kit is the shortcut. It’s basically the one place where everything important about you and your books lives—so people don’t have to hunt through your website or guess what you’re best known for.
In my experience, the author media kit that performs best isn’t the flashiest one. It’s the one that’s easy to scan, easy to contact you from, and up to date when opportunities show up.
Below, I’ll lay out exactly what to include (in the order I recommend), plus what I changed after getting feedback on two different versions—one PDF and one simple webpage.
Key Takeaways
- An author media kit is a professional package (PDF or webpage) that gives media outlets the basics they need: who you are, what you write, and why you’re worth featuring.
- A strong media kit makes it easy to say “yes” fast—clear bio, book details, links, and social proof all in one place.
- Include a recent author photo, a short bio, a longer bio, book cover(s), genre, ISBN (if you have it), and quick links to your online presence.
- Design matters, but so does usability: make it mobile-friendly with clickable links and a layout that doesn’t fall apart on a phone.
- Update on a schedule. I use a quarterly refresh and an immediate update when there’s a new release, award, or major interview.
