Looking to sell audiobooks online but feel overwhelmed by where to start? Maybe you’ve tried a few platforms or considered self-publishing but aren’t sure how to get it right. Keep reading—if you follow these simple steps, you’ll be selling your audiobooks online in no time.
By sticking with the basics, you’ll learn how to choose the best platforms, prep your audiobook properly, set the right price, and get it in front of listeners. This way, you can turn your stories into a steady stream of income without the usual headaches.
In the end, you’ll see how easy it is to sell audiobooks online when you know the right steps. Let’s walk through the key things you need to get started today.
Key Takeaways
Key Takeaways
- Choose platforms like ACX and Audible to reach large audiences and get higher royalties. Consider selling exclusively or non-exclusively based on your goals. Use multiple platforms for wider exposure.
- Make your listing easy to find by using clear titles, keywords, and appealing covers. Write a simple, engaging description and select relevant categories to improve visibility.
- Gather reviews by offering free copies to early listeners and asking for honest feedback. Positive reviews boost your credibility and help your audiobook stand out.
- Promote your audiobook through social media, websites, and online groups. Share clips and interact with potential listeners to build an audience and boost sales.
- Run promotions, discounts, or bundle offers to attract more buyers. Seasonal sales or special deals can increase downloads and reviews.
- Stay updated on market trends and listen to your sales data. Use this info to improve future audiobooks, adjust marketing, and grow your portfolio over time.
1. Choose the Best Platforms to Sell Audiobooks Online
If you’re wondering how to get your audiobook into listeners’ ears, picking the right platform is key. Not all platforms are created equal, and some offer better exposure or higher royalties than others. To start, consider using **ACX (Audiobook Creation Exchange)**, which is one of the most popular options because it connects you directly with Amazon, Audible, and iTunes. This platform allows you to upload your files once and distribute across major stores, making the process pretty straightforward. Additionally, **Audible** itself acts as a huge marketplace for audiobooks, and you can choose to sell directly or via exclusive agreements for higher royalties. Don’t forget about other well-known platforms like [Audiobooks.com](https://www.audiobooks.com) and Barnes & Noble Audiobooks—they have broad audiences and can help you reach more listeners. Each platform has its own rules and perks, so it’s worth doing some quick research or even testing multiple options to see where your audiobook performs best.
1.1 ACX (Audiobook Creation Exchange)
**ACX** is often the go-to for new audiobook creators because it’s owned by Amazon and provides easy access to Audible and iTunes. It offers two main options: exclusive and non-exclusive distribution. Choosing exclusivity means you agree to sell only through ACX and its partner stores, but in return, you get a higher royalty rate—around 40%. Going non-exclusive limits royalty to about 25%, but you’ll have the freedom to sell your audiobook elsewhere, like your own website. Setting up on ACX? Simply create an account, upload your audio files, add metadata, and set your price. Plus, ACX offers helpful tools and guidelines to ensure your files meet quality standards, which is super important because listeners will expect top-notch sound. As audiobooks market size is projected to hit $11 billion by 2026, jumping on ACX today could put your work in front of a rapidly expanding audience.
1.2 Audible
**Audible** is the biggest name in the audiobook world, with millions of eager listeners. If you’re serious about selling audiobooks, registering directly with Audible can give you more control and access to promotional tools. You can choose to distribute your audiobook exclusively through Audible and Amazon, which often results in higher royalties—up to 40%. Or, if you want to explore other marketplaces, you can distribute non-exclusively via ACX and still list your audiobook on Audible. Keep in mind that being available on Audible means your audiobook can be featured in curated collections and newsletters, boosting visibility. To sell directly, you’ll need to set up an account, provide your banking info, and upload your audio files following their technical guidelines. If you’re looking for a way to stand out, consider adding a professional narration and a captivating cover—these details matter with Audible’s picky algorithms.
1.3 Other Popular Platforms (Audiobooks.com, Barnes & Noble Audiobooks)
If you’re aiming for a broader reach, don’t overlook platforms like **Audiobooks.com**. They have a large subscriber base and allow you to upload your audiobook either directly or through aggregators. Similarly, **Barnes & Noble Audiobooks** offers a platform that caters to their huge customer network, making it a good choice for niche genres or audiences. These platforms sometimes require you to work through distribution partners or upload directly—check their submission guidelines. By listing on multiple channels, you can diversify your sales and avoid depending solely on one platform. Plus, some platforms offer promotional opportunities or featured spots that can help new authors gain traction faster. Keep in mind, using a distribution service like [Findaway Voices](https://findawayvoices.com) or **Author’s Republic** can help you upload once and distribute across dozens of stores, saving you time while maximizing exposure. That way, more people find your audiobook, and your chances of making sales grow.
7. Optimize Your Audiobook Listings for Better Visibility
Getting your audiobook noticed starts with making sure it’s easy to find. Use clear, descriptive titles that include keywords your target audience might search for. Think about what someone would type in when looking for a book like yours—do a quick search on Amazon or Audible to see what titles pop up.
Write a compelling and keyword-rich book description that highlights what makes your story unique. Use simple sentences and break it into short paragraphs to make it easy to scan on mobile devices.
Choose relevant categories and genres carefully. Placing your book in popular niches like [self-help](https://automateed.com/realistic-fiction-writing-prompts/) or mystery can help boost its visibility, especially if you’re just starting out.
Design an eye-catching cover that clearly communicates the genre and tone of your audiobook. The right cover can catch a viewer’s eye in a crowded marketplace—consider hiring a professional if needed.
Use appropriate keywords and tags when uploading. This helps algorithms recommend your audiobook to potential listeners searching for related content.
8. Gather Reviews and Ratings to Build Credibility
Reviews matter a lot in the audiobook world—they can make or break your sales. Encourage friends, family, or early listeners to leave honest reviews. Sometimes a handful of genuine ratings can boost your credibility and attract more buyers.
Offer free copies to early reviewers in exchange for feedback. You can reach out to bloggers, podcast hosts, or reviewers who focus on audiobooks.
Ask your listeners politely at the end of your audiobook or via social media to leave reviews. Keep your request friendly—people are more likely to help if they feel appreciated.
Respond to reviews when appropriate, especially if they offer constructive feedback. It shows you care about your audience and are committed to improving.
Remember, reviews add SEO value. The more positive feedback you gather, the higher your audiobook can rank in search results and recommendations.
9. Leverage Social Media and Content Marketing
Social media is a powerful tool to connect directly with your audience. Share behind-the-scenes clips, interesting facts about your book, or snippets of your narration to spark interest.
Create a dedicated website or blog where you post updates, share links, and interact with fans. Writing articles related to your genre or themes can attract folks searching for related content.
Join relevant groups or forums—like author communities on Facebook or Reddit—and participate actively. Offer helpful advice, not just promotion, to build trust.
Use platforms like Instagram or TikTok to post short videos promoting your audiobook. Short, engaging clips often go viral and can bring new listeners.
Consider running targeted ads on Facebook or Instagram. Set your audience based on interests, demographics, and behaviors to reach the right listeners effectively.
10. Use Promotional Deals and Bundle Offers
Offering discounts or limited-time promotions can help get your audiobook into more ears. For example, run a special price for launch week to boost early sales and reviews.
Bundle your audiobook with related content—like an accompanying ebook or workbook—to add value and encourage more purchases.
Participate in seasonal promotions or holidays. Listing your audiobook as part of a themed sale can attract listeners shopping for gifts or treats.
Use promotional codes or free downloads as incentives for followers on social media or email subscribers. This can increase your audience and gather reviews.
Watch your sales data to see what deals work best. Adjust pricing, bundle contents, or promotion length based on what yields the most engagement.
11. Stay Up-to-Date with Industry Trends and Data
The audiobook market continues to grow rapidly, with revenue expected to hit $11 billion by 2026 ([source](https://automateed.com/how-to-write-a-foreword/)).
Keep an eye on what genres or topics are trending. If certain niches like wellness, true crime, or self-improvement surge in popularity, consider tailoring your next project accordingly.
Track your sales and listenership data regularly. Use tools offered by platforms like [Findaway Voices](https://automateed.com/amazon-kdp-niche-research-tool/) or [ACX](https://automateed.com/how-to-get-a-book-published-without-an-agent/) to analyze which marketing efforts or listings perform best.
Stay aware of new promotional tools or features introduced by major platforms—sometimes a simple update can boost your visibility.
Learn from big players—see what strategies top authors or narrators are using—and adapt those tactics for your own work.
12. Keep Creating and Improving your Portfolio
The more audiobooks you produce, the easier it gets to build a loyal listener base. Experiment with different genres, styles, and narration techniques to find what resonates best.
Ask for feedback on your narration quality and editing. Improving sound quality can significantly affect listener satisfaction.
Use each project as a chance to test new marketing approaches. Track what gets more downloads and reviews so you can refine your strategy.
Consider collaborating with other authors or narrators to grow your reach. Cross-promotions can introduce your work to new audiences.
Stay consistent—regularly releasing new content helps keep your profile active and engaged in the crowded marketplace.
FAQs
Select a platform based on its reach, royalty rates, user base, and ease of uploading. Popular options like ACX and Audible offer extensive audiences, while others may suit niche genres or pricing strategies better.
Include a clear title, author name, compelling cover image, and relevant keywords to attract listeners. Good metadata helps your audiobook appear in searches and encourages potential buyers to choose your title.
Research similar titles to set competitive prices, considering your production costs and desired royalties. Adjust prices as needed based on sales performance, listener feedback, and platform guidelines to maximize revenue.
Use platform marketing tools, share on social media, and build a website or mailing list. Engaging with listener reviews and collaborating with bloggers or influencers can also increase visibility and sales.
